TL;DR
- Unlock your BDRs potential: with the right tools, they can bridge the gap between potential clients and sales faster.
- Feature highlight: interactive demos for outreach let your leads engage hands-on, ensuring the qualification of the hottest opportunities and a fuller booking calendar.
- Problem solver: say goodbye to post-meeting doubts. Reinforce key takeaways and keep your product at the forefront of prospects' minds.
Introduction
Every Head of BDR understands the value of first impressions. But what if you could make that first impression even more impactful? A recent study revealed that 70% of B2B buyers consider engaging sales presentations a top deciding factor (source: Forrester). Meanwhile, another study states that almost half of all buyers view between three to five pieces of content before even talking to a sales rep (source: Hubspot). This situation needs we deep dive in to understand better the problem and how to face it.
The problem
Engaging but not selling.
Even with great outreach, if a lead doesn't get a tangible feel of your product, conversion chances diminish. Traditional sales collaterals like brochures or standard video presentations might provide information, but they lack the interactive component necessary for immediate engagement. Without interaction, BDRs face the challenge of longer conversion cycles, often leading to lost opportunities or extended follow-ups.
Let me share you my experience. Last week, one of my BDRs shared a product brochure during a cold call. The prospect seemed interested but later mentioned they couldn't fully grasp the product's value. It's these small gaps that cost companies potential revenue streams.
The solution
The answer is interactive demos.
Interactive product demos are not just any presentations. They are immersive, letting prospects actively engage with product features. BDRs can:
- Use these demos during initial outreach, sparking curiosity.
- Share post-sales calls to underline important product features, ensuring the product remains top-of-mind.
- Customize demos during their primary demo call, tailoring the pitch based on the lead's unique needs.
The benefits
- Shortened sales cycles: With leads immediately getting a hands-on feel, they're quicker to visualize the product's value, thus accelerating decision-making.
- Increased engagement: Interactivity ensures that your product remains memorable, enhancing the probability of conversion.
- Tailored pitches: Every prospect is different. Customizable demos mean every pitch can be unique, aligning perfectly with the lead's needs.
Given these transformative advantages, isn't it time you let your BDRs use interactive demos?
How to maximize the potential of interactive demos for BDRs?
Transitioning from conventional to interactive demos? Here's a structured approach:
- Identify key features: what are the standout features of your product? Highlight them.
- Craft a journey: how should the demo flow? What sequence offers the best narrative?
- Engage BDRs in creation: BDRs know best what resonates with leads. Involve them in the demo creation process.
- Reiterate based on feedback: leads might provide invaluable insights. Use them to refine the demos further.
How to create your first interactive demo with Guideflow?
Seeing the power of interactive demos? Starting with Guideflow can make the transition smoother.
- Identify core features: pinpoint what sets your product apart.
- Storyboard the journey: outline the sequence, ensuring a logical and engaging flow.
- Record the demo: capture the product in action.
- Test & refine: gather feedback, make the necessary tweaks, and optimize for perfection.
Create your first interactive demo with Guideflow: get started
FAQs
Why should my BDRs use interactive demos?
Interactive demos offer leads a tangible experience, ensuring a higher chance of conversion due to increased engagement.
How do these demos differ from standard presentations?
Standard presentations are passive, while interactive demos are immersive, allowing leads to actively explore the product.
How customizable are these demos?
Highly. Every pitch can be tailored to match the unique requirements of the prospect.
What's the learning curve for BDRs?
Minimal. Platforms like Guideflow are designed with ease-of-use in mind. Couple that with intuitive features, and your BDRs are all set.
Will this add to the BDRs' workload?
It may require an initial time investment for setup and familiarity, but in the long run, it provides a more compelling and persuasive tool to support their sales efforts, potentially reducing the length and number of follow-ups.
Conclusion
In a competitive landscape, BDRs need every advantage they can get. Interactive demos provide them with a powerful tool, ensuring that leads don't just hear about the product but experience it. Through interactive demos, BDRs can drive more meaningful engagements, ensure a robust sales pipeline, and potentially achieve higher conversions. Isn't it time to give them this edge?
